Italia Vera Festival Brings Authentic Italian Food, Wine, Fashion, Culture And More To NYCB LIVE’s Nassau Veterans Memorial Coliseum For One Day Only – September 9

Apr 4, 2017

- Tickets Go On Sale Friday, April 7-

LONG ISLAND, NY - Italia Vera, the ultimate Italian lifestyle festival, will debut at NYCB LIVE, home of the Nassau Veterans Memorial Coliseum, for one day only on Saturday, September 9. This brand-new flagship event was created by renowned restaurateur, TV personality and Eataly co-owner Joe Bastianich in partnership with WME | IMG.  General admission and limited VIP tickets will go on sale at 10 a.m. on Friday, April 7.

This unique indoor and outdoor event will put guests right in the heart of Italy to enjoy all that makes the country and its culture great, including delectable food and wine, luxury automobiles, cutting-edge fashion and innovative home design.

Tickets to the event go on sale Friday, April 7 at 10 a.m. and can be purchased at,, or by calling 800-745-3000. Tickets can also be purchased at the Box Office presented by Ticketmaster at the venue starting Saturday, April 8 at noon (if tickets are still available).

“There’s no passport required, but a ticket to Italia Vera is a ticket to Italy and a chance for everyone to live la dolce vita for a day,” said event founder Joe Bastianich.  “This festival, which offers the finest of everything Italian in one location, has been a dream of mine and I look forward to bringing this special new event to Long Island for Italian aficionados to enjoy.”   

Italia Vera will transform the newly renovated Coliseum into an Italian oasis providing guests with the ultimate Italy experience.  Guests can enjoy samples from a bevy of regional Italian food and celebrated wines from leading brands including Eataly, Rossopomodoro, Esca, Marcelli Formaggi, and Grana Padano. Acclaimed chefs Dave Pasternack, Cesare Casella, Billy Gallagher, and Emmy Award-winning television host Lidia Bastianich will also be in attendance. 

There’s something for everyone at Italia Vera. Guests can enjoy a wide range of activities and entertainment for the entire family. Motorsport enthusiasts can check out vintage Italian automobiles as well as test drives and virtual reality driving experiences of today’s finest Italian cars. Hands-on culinary experiences will be offered on everything from Neapolitan pizza and fresh pasta making demos, olive oil seminars and tastings, to espresso masterclasses.

High quality craftsmanship and a chic sense of style have long been Italian hallmarks. The country is a global leader in fashion, kitchen, lighting, and furniture design, all of which will be on display at Italia Vera.  Showrooms will feature state-of-the-art Italian home décor brands. Guests can explore and shop the latest trend-setting fashions from Italy at pop-up boutiques, and watch master craftsmen at work in shoe-making demonstrations.   

“We are very excited to collaborate with Joe Bastianich on Italia Vera as part of WME|IMG’s commitment to creating brand new experiences for audiences to enjoy,” said Scott Hanley, Senior Director of Original Content at IMG. “We are also thrilled to work with our partners at Brooklyn Sports & Entertainment to add great programming such as this to NYCB Live, Home of The Nassau Veterans Memorial Coliseum.”

“Italia Vera will be an exciting family-friendly celebration of Italian culture,” said Keith Sheldon, Senior Vice President of Programming for Brooklyn Sports & Entertainment. “We are pleased to align with Joe Bastianich and WME|IMG on bringing this one-of-a-kind festival to Long Island for the first time.”

General admission tickets will be available for the early bird introductory price of $59.00 until April 21. After April 21, general admission tickets are $79.00, which includes access to over 50 Italian wines and beers.  Tickets are only $9.00 for anyone under 21 years of age. The Ford Parking Lot will open two hours in advance of doors opening for an event, and parking passes can be purchased online at

For a truly first class Italia Vera experience, a limited number of VIP tickets are available for $129.00.  VIP tickets include premium parking, early access, private lounge and bathrooms, exclusive tasting opportunities from over 50 Italian wines and beers, Urbani Truffles and other vendors.  For more information and a full list of ticket options, visit